Creating Adverts
Tony Cutting Digital uses a well known formula for building adverts that work.
Understand what the advert is trying to achieve (Design it to do this)
Structure of the Advert (HOOK, CONTENT, CALL TO ACTION)
Use Space (So people can see Hook, Then Read the Content and then take apprpriate action)
The customer is the hero (Reference book ‘Building a Story Brand’)
Simple Messages are best (Keep it simple and easy for the potential client to understand)
Promote your adverts consistently and persistently
Example of our Adverts
Download a copy of a presentation on our best performing Adverts here.
