Starting an Ecommerce Business here in New Zealand
What steps do you need to start an online shop?
Starting an online shop can be a terrific way to reach a wider audience and sell products or services using the power of digital marketing. Here are some basic steps you can follow to get started:
1. Choose your products or services: Decide what you want to sell online. This can be physical products, digital products, or services.
2. Choose a business name: Choose a unique and memorable name for your online shop. Think about what people might search on to find your business that may help create the perfect name.
3. Register your business: Here in New Zealand to ensure you own a credible business register with Companies Office
4. Choose an e-commerce platform: Select an e-commerce platform that meets your needs, budget, and technical skill level. Popular options include Shopify, WooCommerce, Squarespace and here in New Zealand there is Rocketspark.
5. Set up your online shop: Create your shop's design, add your products or services, set up payment processing, and configure shipping options.
6. Market your online shop: Promote your shop through social media, email marketing, and other online channels to attract potential customers.
7. Launch your online shop: Once your shop is set up and you've completed testing, it's time to launch your shop and start making sales.
Remember, starting an online shop requires careful planning and execution. Take the time to research your options and make informed decisions to ensure your shop's success.
How do I setup my website to be found by google?
There are several steps you can take to help your website be found by Google and improve its search engine rankings. Here are some tips:
1. Submit your website to Google: You can submit your website directly to Google using the Google Search Console. This lets Google know that your website exists and should be indexed.
2. Use relevant keywords: Include relevant keywords throughout your website's content, including in page titles, headings, and body text. This helps Google understand what your website is about and improve its relevance to search queries.
3. Optimize your website's structure: Make sure your website is organised in a logical and easy-to-navigate manner, with clear and descriptive URLs. This makes it easier for Google to crawl and index your website.
4. Create high-quality content: Create high-quality, informative, and engaging content that your audience will find valuable. This can include blog posts, videos, infographics, and other types of content.
5. Build backlinks: Backlinks from other high-quality websites can help improve your website's authority and visibility in search results. You can try to reach out to other websites to request a link or create high-quality content that other websites will want to link to.
6. Use meta tags: Include relevant meta tags, such as title tags and meta descriptions, to provide additional information to search engines about the content of your website.
7. Use Google My Business: If you have a physical location or serve a specific geographic area, make sure to create and optimize your Google My Business profile. This can help your website appear in local search results.
Remember, improving your website's search engine rankings is an ongoing process that requires time and effort. Keep creating high-quality content and optimising your website to help it rank higher in search results over time.