Finding the right candidates for your job vacancies can be a challenging task. With so many job seekers and job boards available, it can be difficult to stand out from the crowd and attract the right talent. That's where a digital marketer can help. In this blog post, we'll explore the benefits of using a digital marketer to promote your job vacancies.
1. Increased Visibility
Digital marketers are experts in online marketing techniques, such as SEO, PPC, and social media marketing. By using these techniques, they can help increase the visibility of your job vacancies and reach a wider audience. This means that your job vacancies will be seen by more potential candidates, increasing the chances of finding the right person for the job.
2. Targeted Advertising
Digital marketers can help you target your job vacancies to specific audiences based on their interests, skills, and location. This means that your job vacancies will be seen by people who are more likely to be interested in the job and have the right skills and experience. This can save you time and money by avoiding unqualified candidates.
3. Brand Awareness
By promoting your job vacancies through digital marketing channels, you can increase your brand awareness and attract more candidates to your company. This can help you build a strong employer brand and attract top talent who are looking for a great company culture and career development opportunities.
4. Analytics and Reporting
Digital marketers can provide you with detailed analytics and reporting on the performance of your job vacancy promotions. This can help you track the number of views, clicks, and applications for each job vacancy and make data-driven decisions to improve your recruitment strategy.
5. Cost-Effective
Digital marketing is a cost-effective way to promote your job vacancies compared to traditional advertising methods, such as print ads and billboards. By using digital marketing techniques, you can reach a wider audience at a lower cost and get a better return on investment.
In conclusion, using a digital marketer to promote your job vacancies can have many benefits, including increased visibility, targeted advertising, brand awareness, analytics and reporting, and cost-effectiveness. By working with a digital marketer, you can improve your recruitment strategy and find the right candidates for your job vacancies.
How can Tony Cutting Digital help?
We can achieve all the above and more. With over 25 years in the recruitment industry, twenty of those working with technology and the last eight years specialising in digital marketing I have the advantage over most other Digital Marketers. My team and I also work with other specialists (Digital Marketers) in a partnership arrangement on projects that best suit this type of approach.
Tony Cutting Digital specialises in marketing clients’ jobs.
We have built multiple channels, including seven websites’ (The Job Market, The Kumara Vine, Auckland Coffee Club, Wellington Today, New Zealand Today, Kapiti Now and recently launched NZ Truck Driving) as well as establishing multiple social media accounts, all designed to attract diverse groups of people, but also used in a single combined solution to market our client’s jobs.
We have built and currently work with multiple community job boards on social media, which cover all over Aotearoa/New Zealand.
The Kumara Vine & The Job Market combined currently attract about 80,000+ visitors to their social media pages every month, and that’s not counting the activity happening over the other websites and social accounts, pages, and groups we use.
So, do you think working with a Digital Marketer might help your recruitment?
If so, feel free to contact me by email, organise a ZOOM meeting and let’s discuss how we might be able to help your business attract the people you need.
e. tony@tonycuttingdigital.co.nz
NB: This is a different service than just sending your jobs to be promoted by the Kumara Vine & The Job Market.
I hope you found this blog interesting.
ngā mihi (acknowledgements)
Tony C
