Is your website easy to understand?

One of the big mistakes businesses make with their content is loading it with business jargon. They think it sounds more professional but it actually works against them.

Your content should be easy to understand, you do not need to use business jargon to prove to your industry colleagues you are smart enough. You need to use words that your customers understand. Be authentic and connect with your customers using simple, easy to understand language so they can clearly see what you are about.

Novices feel the need to use business jargon so they can impress people and look like they have a whole lot of knowledge. Smart marketers use simple easy to understand language that connects with potential clients.

So, go check your website, newsletters and social media posts and see if you are acting like a novice or if you are doing your best to connect with your customers.

Have a great weekend. I hope you found this helpful.

Tony C

Personal Coach / Digital Marketing Specialist
e. hello@tonycuttingdigital.co.nz
m. https://m.me/tonycuttingdigital
w. tonycuttingdigital.com

What experience does your customer receive?

Photo by Artem Bali on Unsplash

People think marketing is about good-looking logos, clever advertising creative or simply their product or service.

What happens when we ask the question ‘what experience does our customer receive when they engage with us?’ This is the question that will lead to (I hope) a winning formula for your business.

The world has changed, and your customer will use the same digital approach you took to reach thousands of potential customers to tell the same people what buying from you really is like.

Careful consideration is needed when looking at the experience a customer has when they first get introduced to your business, their experience while buying and their experience when being a repeat or loyal customer.

In the digital age the goal to convert customers into advocates has never been so important. Reviews on Google, Social Media and most industry related portals can be the making or killing of a business.

The key to being successful is to provide not just a great product or service but to provide outstanding service (appropriate to the product or service you provide). Sometimes it can be a simple thing that you do for your clients that will set you apart from your competitors.

If you are struggling to find a solution find help. This is so important. Especially now with many businesses focused on volume and systems and not even thinking about the journey the customer has with them.

So have a look at what happens when a customer buy’s from you. Happy customers become you best sales people. Attention to this will not only give you a great business now but provide the key to your success long into the future.

I hope you found this helpful.

Tony C

Personal Coach / Digital Marketing Specialist
e. hello@tonycuttingdigital.co.nz
m. https://m.me/tonycuttingdigital
w. tonycuttingdigital.com